Conversion Rate Optimization: The Definitive Guide (2019)

Published by Brian Dean on

This is a complete guide to conversion rate optimization (CRO).

In today’s guide you’ll learn:

  • How to run A/B tests
  • How to optimize landing pages
  • How to convert first-time visitors into customers
  • Dozens of CRO best practices

In short: if you want to get more leads, sales, and signups, you’ll love this new guide.

Conversion Rate Optimization: The Definitive Guide

Chapter 2:How to Get Started With CRO

How to Get Started With CRO

This chapter is all about the critical first step of any CRO campaign: collecting data.

And let me be clear about something:

Most people skip this step. And they end up testing random stuff (like button colors).

Sure, you might get a slight bump in conversions with a button color change.

But if you want to get 2-10x conversion boosts, this initial research is KEY.

So without further ado, here’s how to CRUSH data collection for CRO.

Chapter 3:How to Run A/B Tests

How to Run A/B Tests

In this chapter you’ll learn how to conduct A/B tests like a pro.

So if you’ve ever asked yourself:

“How do I get started with split testing?”

“What’s the best A/B testing software?”

“How do you actually perform an A/B test?”

This chapter has you covered.

Chapter 4:Conversion-Focused Design

Conversion-Focused Design

As you probably know, site design isn’t just about looking pretty.

Instead, the goal of your site’s design is to get your visitors to convert.

And in this chapter you’ll learn how to maximize conversions with design.

Chapter 5:How to Create High-Converting Landing Pages

How to Create High-Converting Landing Pages

When it comes to CRO, landing pages are HUGE.

That’s because your landing page exists for one reason: to get someone to convert into a lead or sale.

So if you can increase your landing page conversion rate by 10%, that’s 10% added directly to your bottom line.

And in this chapter you’ll learn a handful of actionable techniques that you can use to boost your landing page conversion rate.

Chapter 6:CRO for Ecommerce Sites

CRO for Ecommerce Sites

If you run an Ecommerce site, you already know that you can draw a straight line between conversions and revenue.

The question is:

How do you optimize your ecommerce site for conversions?

That’s exactly what this chapter is all about.

It’s a collection of CRO techniques specifically designed to turn ecommerce site browsers into buyers.

Chapter 7:How to Create Irresistible CTAs

How to Create Irresistible CTAs

There’s no other way to say it:

Your call-to-action can make or break your conversion rate.

Use the wrong CTA? Your visitor will say: “Nah. Maybe later”.

But when you use the CTA, you’ll find more users hitting that “buy” button.

So without further ado, here are simple (yet effective) strategies you can use to craft powerful call-to-actions.

Bonus Chapter:Advanced Tips and CRO Best Practices

Advanced Tips and CRO Best Practices

Now that we’ve covered the basics, it’s time to go advanced.

In this chapter you’ll see advanced tips and CRO best practices that you can use to get more conversions… FAST.

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